Meaning ● Automation Impact Measurement, within the SMB sector, constitutes a systematic assessment of the changes, both positive and negative, resulting from implementing automation technologies. This involves analyzing key performance indicators (KPIs) like efficiency gains, cost reductions, and revenue impacts.
Scope ● The scope spans across various operational areas in an SMB, including but not limited to, sales process automation assessing lead conversion rate changes, marketing automation evaluating campaign effectiveness, customer service evaluating customer satisfaction and operational efficiency gains measuring productivity improvements or overhead reduction after process automation implementation. Evaluating workflow automation helps SMBs to adapt and scale and analyzing data accuracy ensures data reliability. Assessing the skill gap of employees in the adoption of automated tools is also part of the Scope. The assessment facilitates making informed decisions, improving resource allocation, and driving sustainable SMB growth through continual, strategic automation implementation, by integrating human expertise and technological tools effectively.
