Meaning ● Automation Fairness, within the sphere of SMB expansion, signifies the ethical and equitable deployment of automated systems, ensuring that benefits are distributed justly among stakeholders, including employees, customers, and the business itself. In practice, this requires SMBs to proactively assess and mitigate potential biases embedded in automated processes, algorithms, and data sets that could lead to discriminatory outcomes or unfair advantages. It is pivotal that automation strategies align with the values and goals of the SMB, fostering transparency and accountability in automated decision-making, particularly in areas such as hiring, promotions, customer service, and resource allocation, to build long-term trust and enhance stakeholder relationships. Implementing Automation Fairness demands careful consideration of data privacy regulations, bias mitigation techniques, and continuous monitoring to uphold fairness and prevent adverse impacts, therefore, a strategy must align to the overall business. The goal is automation that enhances productivity while protecting the interests and rights of those impacted. Proper due diligence ensures legal compliance and promotes a positive, inclusive culture.