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Automated Business Profile Management

Meaning ● Automated Business Profile Management (ABPM) represents the strategic adoption of technology to streamline and automate the creation, maintenance, and optimization of a Small and Medium-sized Business’s (SMB) online presence across diverse digital platforms. ABPM allows an SMB to consistently present accurate branding, product, and service information to prospective clients. Efficient ABPM implementation frees up time that allows SMB operators to spend less time on digital marketing tasks and more on core business activities. Achieving optimal results necessitates a business recognizing and leveraging data analytics to improve its approach, resulting in better marketing efficiency and improved visibility for the SMB. A well-managed online profile drives improved customer engagement and, ultimately, growth for the company.