Meaning ● Automated Bidding, within the SMB landscape, signifies the use of software and algorithms to automatically set and adjust bids in online advertising auctions. This approach aims to optimize advertising spend and improve return on investment, specifically targeting efficiency and growth.
Scope ● For SMBs, implementing Automated Bidding reduces the manual effort required in managing ad campaigns across platforms like Google Ads and social media. The focus lies on leveraging machine learning to dynamically adjust bids based on real-time data, maximizing ad visibility and conversions within a predefined budget. Success depends on accurate data tracking and clearly defined business goals, enabling continuous campaign improvement and driving business growth.
