Meaning ● Algorithmic Marketing Ethics for Small and Medium-sized Businesses (SMBs) concerns the moral implications of utilizing automated marketing systems driven by algorithms. In essence, it demands thoughtful consideration regarding fairness, transparency, and accountability in marketing practices fueled by data and automation, as these impact customer relationships. This responsibility extends across the implementation of marketing automation tools and data-driven SMB growth strategies. As SMBs increase reliance on AI in marketing, understanding these ethical dimensions becomes important to prevent biased outcomes and protect consumers, particularly in areas like targeted advertising and pricing strategies.
