Meaning ● An Algorithmic Fairness Strategy, for SMBs, addresses biases that may inadvertently arise within automated systems crucial for their growth. Focusing on areas like marketing automation platforms, customer relationship management (CRM), and talent acquisition software, this strategic approach ensures impartial and equitable outcomes, preventing discriminatory practices against customers or employees. Businesses adopting an Algorithmic Fairness Strategy can expect to experience increases in customer satisfaction, more productive internal business processes, and in some cases mitigate legal and reputational risks; it allows them to use automation, and make progress on the strategy and implementation stages without any unintended discrimination.
