Meaning ● AI Personalization Strategies, when applied to small and medium-sized businesses (SMBs), represent a collection of tactics leveraging artificial intelligence to tailor products, services, and marketing efforts to individual customer needs and preferences.
Scope ● Within SMB growth, these strategies offer opportunities for enhanced customer engagement and improved conversion rates by delivering individualized experiences. ● Automation of marketing processes through AI enables SMBs to efficiently scale personalization across various customer touchpoints. ● Implementation, requiring careful planning and data integration, can enable SMBs to increase customer lifetime value and gain a competitive edge, resulting in more effective resource allocation.
