Meaning ● Artificial Intelligence in Customer Relationship Management (AI in CRM) for small and medium-sized businesses (SMBs) represents the strategic integration of AI technologies within CRM systems to drive growth by enhancing sales, marketing, and customer service operations. ● Specifically, AI augments automation capabilities, providing SMBs with predictive analytics that enable targeted marketing campaigns and improved sales forecasting, thus competing effectively with larger enterprises. ● By implementing AI in CRM, SMBs can automate routine tasks such as data entry and customer segmentation, freeing up valuable time for employees to focus on more strategic initiatives. ● This implementation facilitates personalized customer experiences, providing insights that help SMBs understand customer behaviors and preferences to improve retention and loyalty which in return boosts business growth and profitability.
