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AI-Driven Sales Strategy

Meaning ● AI-Driven Sales Strategy, within the SMB landscape, signifies the application of artificial intelligence to augment and automate sales processes. This means using AI-powered tools for lead generation, predictive analytics, and personalized customer engagement, all geared toward accelerating SMB growth. ● For small and medium-sized businesses, this often translates to smarter customer relationship management (CRM) systems capable of identifying high-potential leads, automating email marketing, and optimizing sales pitches based on real-time data analysis. Effective automation is key, driving efficiencies in lead scoring and customer segmentation.