Meaning ● AI-Driven Customer Engagement, in the realm of Small and Medium-sized Businesses (SMBs), signifies leveraging artificial intelligence technologies to optimize and automate interactions with customers across all touchpoints. This typically includes employing AI tools for personalized marketing campaigns, intelligent chatbots for customer service, and predictive analytics to anticipate customer needs and behaviors. For SMB growth, AI-driven strategies lead to enhanced customer satisfaction, increased sales through targeted outreach, and improved customer retention.
