Meaning ● An AI CRM Strategy, within the SMB environment, represents a structured approach to leveraging artificial intelligence within customer relationship management systems to drive business growth and streamline operations. ● This involves identifying specific business goals, such as increased sales or improved customer retention, and applying AI-driven analytics and automation to achieve them. ● A crucial element is the use of AI to personalize customer interactions, predict customer behavior, and automate tasks, thus freeing up staff for more strategic activities, all while being attuned to the often limited resources and specific business needs of SMBs. ● Success hinges on proper AI implementation, and continuously refining the CRM based on performance data and changing business landscape.
