Meaning ● An Adaptive Culture Strategy, particularly salient for SMBs, denotes the deliberate and iterative shaping of organizational values and norms to accommodate evolving business needs amidst growth phases, technology adoption, and process implementations. The strategy emphasizes flexibility, learning, and a proactive response to market changes and internal challenges. This approach supports the successful integration of automation initiatives, allowing SMBs to overcome resistance to change and capitalize on new efficiencies. Cultivating a culture receptive to experimentation allows SMBs to quickly adapt to market shifts.