Meaning ● A/B Testing, within the context of SMB growth, automation, and implementation, constitutes a disciplined experimentation approach to optimize business processes. In essence, it directly compares two versions of a single variable, like a website landing page or a marketing email, determining which performs better against a pre-defined business objective such as conversion rates or customer engagement. This data-driven process allows SMBs to refine strategies, automating successful tactics and phasing out less effective ones, thereby maximizing resource utilization and overall business performance. Ultimately, the iterative nature of A/B testing provides continuous improvement across sales, marketing, and operational areas within the SMB environment.
